How can we solve the challenge? Have you got any idea? Now we need to generate as many ideas as possible, so that we can select the best one. In the IDEATION stage you will create new design proposals that can fit the design brief.
5.1. BRAINSTORMING IN GROUP
This is a very easy technique. You have probably used it to think about different solutions. Keep in mind the design brief and think randomly about possible solutions to solve it.
Let’s remind some creative rules before you start generating ideas!
Creative rules:
- Don’t judge
- Don’t criticize or debate. You can inhibit people from giving ideas.
- Don’t evaluate early in the process
- Think of alternatives
- Look for associations
- Look for the change with crazy ideas
Write again the design brief to have a clear vision of the problem you want to solve. Then, it is time to generate as many ideas as possible!
PDF template
5.2. 5 SENSES
Day by day we use all our senses in different moments. So, let’s think about:
- What kind of smell should pervade?
- What textures or shapes would we come in touch with?
- What sounds would we hear?
- What images or colours should we see?
- What about food or drink we would like to taste?
Complete the template taking into account the five senses. What would you like to SEE / SMELL / TOUCH / TASTE / HEAR?
PDF template
5.3. SUPERHEROES
How many times have you wanted to fly? or be super strong? Well, now you can do it!
We are going to be superheros and generate ideas powered by their special abilities. Don’t worry if the ideas you say are a bit crazy. It is time to open your mind!
How would you tackle the challenge if you were superhero ___________?
PDF template
5.4. SCENARIOS
Until now you have been generating lots of ideas. We are sure that each of you has a favourite idea you would like to develop. Now it is time to start drawing what you have in mind. Each of you will choose the idea you like most and make a drawing of it. Then, you will have to explain your drawing to the other members of your group. Let’s see how good you are!
The SCENARIOS template shows the main characteristics of your favourite idea together with a drawing of what you have in mind. Each of the members of the group should be creating his/her own scenario.
PDF template
5.5. SELECTION
Now it is time to select one SCENARIO for prototyping.
Focus on the design brief, and focus on which of the SCENARIOS fits it better.
Think about benefits and cons for each of the scenarios. Discuss about it in your group.
Choose one SCENARIO out of them for prototyping!!
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